A “Voluntourism” organization with roots in Nicaragua and Tanzania, was in need of a website and brand image to communicate their offering to do-gooders with a travel itch. Mirroring the lively destinations on the travel docket, I designed the launch collateral pieces including logo, business cards, and website in a vibrant and bright aesthetic. The logo needed to tie-in to their parent non-profit organization, innerCHANGE Works, utilizing the flower design for continuity, the addition of leaf-like open hands below that added a touch of humanity as demonstrated by the Go For Good mission.
