HL Stearns
Brand Identity, Web Design, Print Design, Merchandise Design, Copywriting, Photography, Email Marketing
Project URL: HL Stearns
A lighting distributor company established over 70 years ago was in need of a modern brand refresh. I designed a full brand identity launch including their logo, print collateral (letterhead, business cards, envelopes, and promotional materials), and social media assets. I designed a new website featuring the updated branding, and structured page layout and provided copyediting to feature manufacturers and product info, key market offerings, and dynamic rotating content such as industry news and events. I worked closely with merchandising suppliers by sourcing new apparel to match brand Pantone colors and provide uniform mock-ups for custom garment orders.
Sign installation of the new logo above the office entryway.
Branded print assets.
Website design featuring manufacturer and line card offerings.
Product offering feature page layout design.
Staff uniform sourcing and merchandise mockups.
Social media brand identity package exports.