A specialty pizza restaurant was in need of a complete brand launch. Building on their “rustic” pizza offering cooked at a scorching 650 degrees, I designed a distressed and bold logo to capture the essence of Char, accompanied by a menu with distressed and high contrast section headers. I also photographed and styled a series of food and drink photos for use in their website and social media launch. The website was designed with a clear focus on the food and drink, letting the imagery gather the primary attention, followed by a clean and crisp menu offering and accompanying copy.
