A boutique contract HR company in downtown Portland was in need of a brand refresh. I designed a professional yet feminine brand identity for HR Annie to reflect their all-female staff of human resource experts. The new branding was then used as a resource for their website redesign, which utilized the colorways and font stylings established in my brand style guide. I also designed a brand identity for their sister company, Background Brief, employing several brand colors from the parent HR Annie identity for visual continuity between the two businesses.
Primary logo brand colorways
Brand stamp colorways
Style guide brand assets
