Satellite Tavern was in need of a full brand launch, while also paying tribute to the vintage “Satellite” sign purposed from the Satellite Restaurant, which closed in the 1990s. Using their original 1980s Satellite graphic, I developed the “Tavern” rebrand while sourcing everything for a cohesive identity. A bold red, white, blue color theme with outerspace design details created a crisp brand identity with playful elements to create a retro look & feel. This brand aesthetic was replicated on in-house collateral that I designed, including business cards, menus, A-Frame signage, comment cards, and flyers. I photographed all of the food, drink and atmosphere photos for use on the website that I designed, styled for a casual sports bar feel.